A key element of marketing is advertising. You can market your business through a variety of advertising means including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book. But the most cost-effective way to advertise while making sure that your ad is able to generate results is through Bus Shelter Advertising. Bus shelter advertisements provide high-impact and high-frequency advertising predominantly in metropolitan and affluent residential area. Bus shelter advertisements are one of the few media types with access to upper suburbs where large formats are prohibited, providing highly cost effective, targeted coverage of major metropolitan areas nationally.
Bus shelter advertising is one of the most cost-effective media types available in terms of cost per thousand. It offers high-frequency as well as targeted and focused coverage. It also offers ideal synergy for radio by providing the visual element for a campaign. It can offer you great flexibility because the creative campaign may be walked, rotated or expanded to bus shelters in new areas. This type of Advertising and Marketing is also ideal for short-term, tactical or promotional campaigns.
Bus shelter advertising also offers a lot of benefits for advertisers. Its 24-hour visibility makes it a high-impact medium. It offers brands street presence, public face and impact presence. It also offers fast reach and frequency to neutral demographics. Bus shelters are also the ideal platform for synergy media. Bus shelter advertisements offer unlimited creative concept and flexibility. They also have the potential to generate PR exposure. Bus shelters that are situated near shopping centers will be able to offer point of sale position and thus provide more Effective Advertising, therefore, having creative campaigns in this medium means that the advertisements can easily be geographically targeted.
When you choose this medium of advertising and marketing, you will be able to target supermarket shoppers who are on their way to the point of purchase. You will also have a maximum reach and frequency. You will also be able to target primary school pupils and parents providing daily transport. Other targets include high school pupils, school leavers and tertiary education institutions. Bus shelters in seasonal or coastal regions will be able to target locals and holiday-makers. You will also be able to target consumers with high levels of disposable income.
For more effective advertising through bus shelter advertising, make sure to contact the Best Advertising Agency. in your area. They will be able to provide all the necessary expertise and resources that you need in order to make a successful campaign. They will be able to help you get the best deals, design the most effective campaign, research your target market, and get the perfect medium for your campaign. Creating an effective advertising campaign takes a great deal of time and effort. Most businesses do not have the creative talent and expertise to handle advertising campaigns. Advertising agencies will be able to provide an outside perspective on the product being promoted, bringing with them objectivity that cant be found in an in-house marketing department.