If you’ve ever doubt the ability of music to be a calming influence then you only have to listen to the sounds of ambient music. Relaxation is becoming big business in the modern world as we start to realise the effect that our stressful lives have on us. Not only that, business is also becoming aware of the potential of music and In store Music for business providers is an essential part the operation more and more. What is in store music? It is a selection of music tailor made and a bespoke service looking at all the aspects of your business and what music you could provide to maximise its environmental effects. Where does ambient sit in the field of music appreciation now.
Its first incarnation was as “furniture music” developed by the composer Erik Satie at the beginning of the twentieth century. Satie wanted to create sounds that would fit into the background and be unobtrusive yet also provide a deadening effect to the sharp sounds of cutlery and plate clink and also a filler of embarrassing long pauses. This was the first type of background music. It was not “muzak” but carefully crafted soundscapes.
This was to have a big effect on the artist Brian Eno. Eno was an outrageous member of the influential Glam Rock/chamber Pop group Roxy Music. He was responsible for the musical “treatments” applied to Roxy Music’s sound, essential he was a sound engineer on stage with the performers armed with a mix desk and synthesisers. Whilst furniture music was still in existence and played the invention of the synthesiser it was possible to start developing the true sound that Satie had strived to make. Eno was the pioneer and termed the music “ambient” for the first time in the nineteen seventies. Leaving Roxy Music Eno was then free to develop his brand of ambient. He took the concept further with Discreet music. This was the natural successor to Satie even to the point where you could barely hear the music being produced. Eno’s approach was academic and cerebral. His use of ambient was not as simple canned muzak piped out to distract but to enhance and enliven the environment and almost be a pick and mix of sound allowing the listener to tune in and tune out of the sound as and when they felt the need.
This musical style soon gained traction and soon other electronica artists were picking up on this style and form. The eighties saw a real growth as the synthesisers technology improved and the incorporation of sounds form nature were even incorporated.