Learning about Flip Page Catalog or Digital Catalog Marketing Articles

Learning about Flip Page Catalog or Digital Catalog Marketing Articles

This article sheds light on flip page catalog or digital catalog. Further, you will know the benefits of possessing flip page catalog and how it can help business owners. More »

Image Retouching By the Ideal in Business

Image Retouching By the Ideal in Business

Picture retouching could make you look high, standing, and Merlyn Monroe, make your eyes blue, or reveal you drifting in sky. Picture retouching is the requirement of a hr. for specialist digital photographers More »

Hong Kong - A Perfect Holiday Destination

Hong Kong - A Perfect Holiday Destination

A long weekend can become very boring if one does nothing and spends it fruitlessly. Weekends and official holidays are meant to be spent exploring places and appreciating the beauty of countries famous for their liveliness. More »

The Perfect Way for Non-Skiers to Enjoy a Winter Holiday

The Perfect Way for Non-Skiers to Enjoy a Winter Holiday

Winter holidays aren’t just for skiers. There’s lots to do and see for everybody – even if you don’t ski. Make the most of your winter holiday deal. More »

How Much Do You Know Fiber Optic Testing?

How Much Do You Know Fiber Optic Testing?

For every fiber optic cable plant, you need to test for continuity and polarity, end-to-end insertion loss, etc. If there were a problem, it must be fixed to keep the fiber optic cable plant working More »

 

Website Redesigns Can Improve the Traffic on Your Site

If you are running your own website, you may have noticed changes recently. One of the most troubling is watching the numbers decreasing as the days go by. To prevent this from happening and interrupting the success of your business efforts, it is important that you understand what is happening. This is especially true if your loss of business is directly related to the quality of your site. If this is the issue, you may want to act by hiring a professional designer to look at your site. These are the experts that can assist you in making the changes to the site that you need. With that being said, here are a few of the updates that may be required.

Today, the requirements for a successful site changes quite frequently and you need to be in the mix. For instance, your site must have the appropriate e-commerce features. One of the more essential is having an official web store with an online shopping cart. In fact, most visitors usually appreciate it when you offer certain interactive elements to complete the overall unique and pleasant experience.

What will a web Design Do to Change Things Around

When a web designer, especially from 445 Design, views your site, there are several things that they can do. Most likely, the first initiative will be to modify the layout to make it a better user experience, especially when the user is browsing through the site. In order to make these changes, these specialists will install essential features that your users will expect to see.

Also, the content on the site is very important. So, these experts can help you in this area too. The primary goal and objectives of delivering the best content are to provide content that is SEO optimized. This content must capture the target audience’s attention, keep them engaged, and provide useful and valuable information that they can use outside of the site to save time and/or money.

In a nutshell, the redesign will not only include a new fresh layout but also new content that will keep things fresh and visitors returning again.

Learning about Flip Page Catalog or Digital Catalog Marketing Articles

CatalogueThis article sheds light on flip page catalog or digital catalog. Further, you will know the benefits of possessing flip page catalog and how it can help business owners.

Talking about the present, our dependence over the World Wide Web and the digitization have touched the sky. We can’t think of global connectivity without the internet. Without any doubt, things have become simplified and easy because of the global presence of the web. Almost every field has become digitized and enhanced that comprised publishing as well. Business owners and publishers have embraced the digital publishing and their businesses are doing better than with traditional publishing. Digital catalogs, digital magazines, digital brochures, etc. are a cut above their paper counterparts. In this article we will discuss digital catalogs also known as flip page catalogs.

Image Retouching By the Ideal in Business

Image RetouchingPicture retouching could make you look high, standing, and Merlyn Monroe, make your eyes blue, or reveal you drifting in sky. Picture retouching is the requirement of a hr. for specialist digital photographers that click the photos in style ramp, covering information or some profile. Picture modifying professionals make their job simple by doing the adjustments that will certainly make those images look a lot a lot better in last distribution.

Hong Kong – A Perfect Holiday Destination

Holiday DestinationA long weekend can become very boring if one does nothing and spends it fruitlessly. Weekends and official holidays are meant to be spent exploring places and appreciating the beauty of countries famous for their liveliness.

The beauty and the diversified culture of various parts of the world will leave you in awe. Travel agencies all over the world offer attractive holiday packages. Hong Kong offers some very affordable tour packages and will impress you with their beauty to the bottom of your heart. Many other countries have travel agencies that recommend India as their favorite holiday destination to feel rejuvenated from their hectic schedule and busy lifestyle.

The Perfect Way for Non-Skiers to Enjoy a Winter Holiday

Winter HolidayWinter holidays aren’t just for skiers. There’s lots to do and see for everybody – even if you don’t ski. Make the most of your winter holiday deal.

It’s the ski season and all your friends are badgering you to come with them on this great winter holiday deal they found even though they know you can’t ski? Perhaps you want to go to Val Thorens for a ski holiday but the kids aren’t interested in learning so you have to have something for them to entertain themselves with.

How Much Do You Know Fiber Optic Testing?

Fiber OpticFor every fiber optic cable plant, you need to test for continuity and polarity, end-to-end insertion loss, etc. If there were a problem, it must be fixed to keep the fiber optic cable plant working p…

For every fiber optic cable plant, you need to test for continuity and polarity, end-to-end insertion loss, etc. If there were a problem, it must be fixed to keep the fiber optic cable plant working properly and ensure the communications equipment operate well.

Financial Infidelity What Is It

Although many are not familiar with the term financial infidelity, it has increasingly become a problem in many households across America. So what exactly is financial infidelity? Financial Infidelity occurs when one person in a committed relationship spends or hides money without disclosing it to their partner.

Like sexual infidelity, financial infidelity can destroy one’s marriage. Money problems are known to be one of the leading contributors to divorce. Financial infidelity happens to be at the top of the list of money problems that lead to divorce. Shockingly, Jennifer Brand, a family law specialist in Philadelphia, stated -I see more cases of divorce caused by financial infidelity than I do from sexual infidelity.-

So how many people out there are actually lying to their spouses about money? The numbers are surprisingly high. In a recent survey conducted by Harris Interactive, the following results were revealed:

Approximately 1 out of 3 people admit to lying to their partners about finances
One in Four people state that their partners have withheld financial information
Three out of Four people surveyed stated that they fight at least occasionally about money
One in Four adults believe that financial infidelity is worse than sexual infidelity
96% of the group surveyed reported that it is both partners’ responsibility to be completely honest about financial issues.

The results indicate that financial infidelity is a serious problem. As one can imagine, any form of dishonesty in a relationship can lead to serious trust issues. Those trust issues can ultimately break down the emotional connection needed to make a relationship last. The reality is that the effects of financial infidelity on a relationship are no different and oftentimes worse than sexual infidelity. If you are having a problem with being completely honest around your finances with your partner or are having problems getting over financial infidelity in your relationship, you should consider working with a financial therapist.

Nikiya Spence is a licensed psychotherapist, certified money coach, and speaker. Nikiya specializes in helping individuals and couples transform their relationship with money. Visit her website at www.solutionsoflife.com or call 770-638-7145 for a free 30-minute no obligation consultation.

Financial News Rising Stars

Because of their youth, these young men and women have no preconceived notions of how things “should” be done, and are not constrained by a traditional mindset.

Feras Al-Chalabi
Partner, Odey Asset Management
Al-Chalabi joined Odey in 1999 and manages $1.2bn of long-only money. This year he has made returns of 11% for Odey’s flagship continental Europe fund, ranking it in the top 10% of peers over one, three and five years. Al-Chalabi has focused on investing in luxury goods, a sector which has aroused fund managers’ interests because of its exposure to high-growth emerging markets. He remains bullish on Europe “as focus turns from the pantomime of the PIGS (Portugal, Italy, Greece and Spain) to the boom times in Germany”.

Reza Amiri
Founder, Susa Fund Management
Former Citadel portfolio manager Amiri launched his new fund Susa in March last year and since then it has returned almost 40%. He began his career as an M&A banker in New York before joining private equity firm Bain Capital and moving to London to focus on European buyouts. In 2003 he joined start-up hedge fund Bailey Coates, a spin-off from Perry Capital, then moved to Citadel in 2005. Amiri collects old stock and bond certificates, which decorate Susa’s Berkeley Street offices.

Asita Anche
Managing director, Goldman Sachs
High-frequency, quant-driven trader Anche was snapped up by Goldman Sachs in August to help develop its fixed-income market-making unit. She graduated from the University of Illinois with a masters in computer science in 2009 and her first job was in the high-frequency trading group at Citadel in the US. Twenty months later she moved to the HFT team in Europe. In 2009, Anche joined Millennium Capital Management, which is renowned for giving traders a high degree of autonomy.

George Andreadis
Head of European liquidity strategy for advanced execution services, Credit Suisse
Former London Stock Exchange trader Andreadis is spearheading Credit Suisse’s dark pool strategy. He works in the advanced execution services group and after four years at the firm has became the face of Credit Suisse on market structure initiatives. He narrowly missed out on winning the most promising rising star at this year’s annual Financial News awards for excellence in trading and technology. During his six years at the LSE, he built and ran the Fix Gateway connectivity service.

Danielle Ballardie
Vice-president, equities electronic trading, Barclays Capital
Ballardie joined BarCap last year to run Liquidity Cross, the bank’s fledgling anonymous trading platform, and has been charged with making it a market leader in Europe, the Middle East and Africa, in the face of stiff competition. Before BarCap, Ballardie spent eight years working for the London Stock Exchange on product development for its alternative trading venue Baikal, technology sales and the exchange’s strategy and preparation for the European Commission’s markets in financial instruments directive.

Julian Barnett
Founder, Ridley Park Capital
Formerly one of Polar Capital’s top-performing managers, Barnett set up on his own last year after seven years at Polar. In the five years to 2008 he clocked an average annual return of 28% for the firm’s $875m Paragon fund. And more remarkably, he returned 20% in 2008, when the average hedge fund was down almost the same amount. Ridley Park Capital the hedge fund firm that Barnett kicked off in June with $200m has since grown to about $350m. Barnett began managing money in UK equities at Close Brothers in 1999.

James Baugh
Director, client relationship management at Turquoise, London Stock Exchange
Baugh was promoted to his current role in February when the LSE bought multi-lateral trading facility Turquoise. He is spearheading its sales efforts and has already increased Turquoise’s share of European cash equity trading from less than 3% to nearly 5%, grown its dark book to a leading position in Europe in terms of volume traded and migrated to a new low-latency technology platform in October. He was previously head of client management for the LSE’s dark pool Baikal.

Mark Beeston
Chief executive, portfolio risk services, Icap
Former Deutsche Bank trader Beeston credits his father’s influence for his “entrepreneurial spirit and drive”. He joined Icap a year ago, charged with expanding its post-trade services division, and got off to a flying start with the acquisition of TriOptima, a post-trade infrastructure provider for over-the-counter derivatives, and is investing in collateral management messaging firm AcadiaSoft. He has also been promoted to Icap’s global executive management group. Beeston says his greatest achievement was building credit default swap affirmation platform T-Zero, which is now part of IntercontinentalExchange.

Greg Best
Managing director, cash trading desk, Morgan Stanley
Best was widely regarded as one of Lehman Brothers’ top cash equities traders, and was part of the team that built Lehman into a top-five equity franchise from scratch when he started in 1999. He joined Morgan Stanley in July to look after the so-called super sectors, covering technology, media and telecoms, natural resources and utilities. Industry insiders have picked him out as a future head of cash equities trading, because his in-depth knowledge and client relationships give him an edge as an execution adviser.

Stephen Birch
Partner and head of manager research, Hymans Robertson
The pensions industry is undergoing dramatic changes, and Birch is laying the foundations for both himself and his firm to not only embrace that change but thrive on it. Birch has been instrumental in transforming the manager research approach at Hymans, and his team now has responsibility for placing up to 10bn of UK pension fund assets per year with investment managers. Colleagues describe him as “a figurehead for external investment manager relationships in the UK institutional market”.

Jeff Blumberg
Chief executive, Egerton Capital
After a decade at Goldman Sachs Asset Management, where he was chief operating officer overseeing the manager’s external hedge fund investments in Europe and Asia, Blumberg quit this year to join hedge fund pioneer John Armitage’s firm Egerton in June. He picked a high-calibre hedge fund to run Egerton’s flagship long/short equity hedge fund has returned 16% annualised since it launched in 1994. Harvard-educated Blumberg has represented the US and Canada at international squash and is also a keen photographer.

Nils Bolmstrand
Chief executive, Skandia Investment Group
A Swede who studied in Spain and has worked in European, Asian, South African and Latin American markets brings a truly international flavour to Skandia’s investment arm. Bolmstrand replaced Jamie Macleod in the top job at the UK’s biggest multi-manager operation in September last year. He has been at the company since it launched in 2007, responsible for product development, distribution and managing relationships with other fund groups, and was previously in charge of Skandia Fonder, the Swedish fund management business.

Eamon Brabazon
Head of Emea private equity exit business, JP Morgan
Brabazon was named most promising rising star at the Private Equity News advisory services awards last month. Twelve months after he became head of JP Morgan’s exit business, the bank has the highest deal tally of any bank this year at 23 either completed or in the pipeline, including the acquisition of Gatwick Airport by Global Infrastructure Partners. Brabazon is also a member of JP Morgan’s liability management team. Outside work, he enjoys skiing, biking, boating and visiting his summer house in picturesque Irish coastal town Kinsale with his family.

Charlotte Burkeman
Co-head of prime brokerage, Emea, UBS
Burkeman is a driven saleswoman. Having started her career in Goldman Sachs’ capital introduction team, she joined UBS seven years ago as part of the Swiss bank’s push to break Goldman’s and Morgan Stanley’s stranglehold over European prime brokerage. In 2006 she moved to the US as UBS’s global head of capital introduction and was promoted to co-head of US prime brokerage sales. In May, she moved back to London into her current role alongside Ashley McLucas.

Liam Camburn
Director, private equity transaction services team, Deloitte
An avid sports fan, Camburn credits his senior school economics teacher for diverting his attention from tennis and rugby to the world of business and finance.
He trained as an accountant at Arthur Andersen and for the past 10 years has provided financial due diligence for private equity deals. He worked for Andersen, Deloitte and KPMG, then spent a year as an investment manager at mid-market buyout house Rutland Partners before returning to Deloitte in July 2008.
He has worked on some of the biggest buyouts of the year, including three for US private equity giant KKR the 1.3bn acquisition of a majority stake in Nordic software services firm Visma, a 700m investment in aviation firm Grupo Inaer and the 995m acquisition of Pets at Home.
Despite the delicate state of the economy, Camburn says he is an optimist on macro issues, and believes uncertainty leads to opportunity. He follows the mantra of “getting the basics right and keeping things simple, or you end up building on weak foundations”.
He still plays rugby every week, although he expects that will change in the new year with the birth of his first child.

Tavis Cannell
Managing director, special situations group, Goldman Sachs
Promoted to managing director last month, Cannell manages the private capital business of Goldman’s special situations group, focused on investing in a range of opportunities across different industry sectors, including performing and non-performing debt, hybrid and junior financing, structured equity, and rescue finance both debt and equity. Before joining Goldman in 2005 he worked in Morgan Stanley’s equity capital markets, M&A advisory and real estate private equity businesses and also as director for a logistics company in Kenya.

Maxime Carmignac
Portfolio manager, Carmignac Gestion
The daughter of the founder of 33bn French asset manager Carmignac Gestion, Carmignac this year returned to the firm she is tipped one day to lead. She manages the firm’s only hedge fund, the 120m market-neutral fund she helped set up in 2007 before quitting to gain analyst experience at Cheyne Hedge Fund in London and Visium Asset Management in New York. She is applying a high-conviction approach at stock, sector and macro level to chase double-digit return targets.

Rose Chamberlayne
Senior associate, Lawrence Graham
Chamberlayne works for some of the world’s richest families on dynastic structures for wealth preservation. She recently advised a high-profile family in the Middle East on a sharia compliant structure and is also focusing on asset protection, particularly for wealthy Russian clients. She has been liaising with Bahamian authorities on new legislation soon to come into effect, and is on course to become a partner next year. Her first baby is due in January.

Esther Chan
Portfolio manager, emerging market debt, Aberdeen Asset Management
Singaporean Chan’s childhood ambition was to join the army, and although she hasn’t fulfilled it she certainly enjoys gruelling physical challenges. This year she completed the Tough Guy race, an assault course through eight miles of mud, underwater tunnels, barbed wire fences, broken glass and fire walks, and has recently done a 134-metre bungee jump.
Chan applies her competitive nature to her work. She joined Aberdeen’s Singapore office in 2005, helping to manage more than $3bn of hard currency assets in Asian bonds. She joined the emerging market desk in London in 2007 and works on a team managing nearly $5bn of emerging market bonds, specialising in Latin America and Asia corporate bonds. In the past 12 months she has driven the launch of a dedicated emerging markets corporate bond fund. Before Aberdeen, Chan worked for John Moore Associates as a corporate finance analyst, advising companies undergoing debt restructuring in Jakarta, Indonesia.

Tony Chedraoui
Founder, Tyrus Capital
Chedraoui’s hedge fund firm Tyrus Capital was one of the biggest launches of last year, rapidly raising $1.8bn and closing to new money. He cut his teeth at Lehman Brothers, initially on the sellside and then running a proprietary trading strategy, before moving to Deephaven Capital, where he was in charge of its European event-driven business. Chedraoui studied at the American University in Beirut before winning a scholarship to do a masters degree at the elite Hautes tudes Commerciales in Paris.

Search Engine Optimization and Advertising

Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.

 

Writing a Good Headline for Your Advertisement

Writing a good headline for your advertisement

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad.

The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’. Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.

The title should be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers.

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.

Make Successful Advertising Plan

How to Create a Successful Advertising Plan

Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.

Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.

After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.

For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.

Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.

The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.

Competing against rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitor’s advertisement.

The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer. This is called analysis of the purchase cycle.

If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and results in more losses.